Scout — Competitive Intelligence

Every morning: what moved, what it means, and what to do about it.

Scout tracks your industry, scores your competitors, and writes Today's Move in your voice, every morning, automatically.

Five sections. Every run.

Today's Signal

What moved in your industry in the last 48 hours. Named sources, real data.

Sentiment Score

How you're tracking against your exact competitor set, with evidence.

SWOT Snapshot

Your position, updated daily with today's specific, named data points.

Watch List

Three signals worth acting on before tomorrow.

Not long ago, this cost five figures.

McKinsey would charge you five figures to tell you what your competitors were doing and what you should do about it. Most people went without. Then information became free, abundant, and completely overwhelming — and you still had to translate the signal yourself.

Scout is the translation layer. She runs every morning, pulls from the same public sources the consultants use, and delivers a briefing tailored to your specific business. For less than a quarter a day.

The difference is Today's Move. A consultant gives you analysis. Scout gives you direction: written in your voice, based on what actually happened today. You read it. You use it. You move.

The consultants never went away, by the way. They just kept raising their rates.

Scout works best for:

1

Founders who need daily competitive intel

But can't afford a research team — or a consultant who charges for the deck and disappears.

2

Fractional consultants and agency strategists

Who want to show up to client calls with better intel than the client has.

3

Brand leaders who need to sound like themselves

Not like everyone else's AI. Scout delivers direction in your voice, not generic output you have to rewrite.

CrossFit Alinea — a neighborhood gym in San Francisco.

This is a real briefing delivered to a real client. Scout doesn't know less about a neighborhood gym than a consultant who billed $10,000 for the engagement.

CrossFit Alinea — Weekly Intel · April 8, 2026 · Prepared by Reality Studios

Real briefing. Real client. Real move.

"I've seen a lot of 'AI tools' that just repackage Google. Scout is different — it synthesizes, it contextualizes, it gives you something you can actually act on. Rich has clearly thought hard about what a busy operator actually needs. I use it to stay sharp on markets and competitors. It's become a regular part of how I prep for important conversations."
Adrian Chan — Founder, Authentia

One product. Three ways to run it.

Start with what fits today. Upgrade when you're ready to go deeper.

Self-Serve
Scout
$49/month

The full Scout system. You set it up, you own it. Updated monthly as the AI landscape evolves.

  • Full Scout briefing engine
  • HTML email template
  • Setup guide — manual + automated path
  • Monthly prompt updates
  • New templates as they ship
Get Scout
Managed
Scout Managed
$249/month

Reality Studios runs Scout for you. Briefing in your inbox every morning. Your clients will notice before you tell them why.

  • Daily briefing to your inbox
  • Built around your business and competitors
  • Updated as your competitive landscape shifts
  • No API key, no setup, no maintenance
  • Founding member rate — locked for life

Invite-only. 3 of 20 founding spots reserved.

Your clients hired someone who knows what's happening. Scout makes sure you do.

Most business owners stay informed the best they can. That's not enough anymore. Competitors change pricing on a Tuesday. Funding rounds close quietly. Legislation shifts on a Friday. You find out the following week.

Scout Managed is a done-for-you intelligence briefing built around your specific business. Every morning, a trained AI analyst reviews your industry, your competitors, and your market, then delivers a personalized briefing before your day starts. No dashboard. No newsletter. Just what matters, written for you.

This isn't for you. It's for everyone depending on your judgment.

What Scout tracks
  • Competitor moves and pricing changes
  • Industry signals and emerging trends
  • News relevant to your clients and prospects
  • Market and regulatory shifts in your sector
Founding member rate: $249/month — locked for life.
First 20 members only.
Founding cohort: 3 of 20 spots reserved.

Application received.
Scout exists for exactly the situation you just described.

We'll review your application and follow up within a few days. In the meantime, Scout is available now — no application, no waitlist.

Try Scout Self-Serve →
Be honest. "I'm not" is a fine answer.
Clients, team, family — whoever it is. This is the question that tells us whether Scout is right for you.